Ia priviţi ce gadgeturi îşi doresc plozii americani între 6 şi 12 ani, conform unei cercetări de piaţă a companiei Nielsen. Asta e noua scalvie tehnologică, prieteni! Şi cum vedeţi, nu sunt deloc modeşti! Marketingul modern face adevărate minuni. Presupun că părinţii vor aprecia gusturile kinderilor şi vor decarta corespunzător, spre marea bucurie a lui Steve Jobs.
Aveţi aici şi un alt grafic, cu ce-şi doresc adolescenţii şi adulţii.
2 comentarii:
Dle Gheorghe
Bunicul meu imi spunea ca cea mai bogata mina de aur este prostia omeneasca. Ea este inepuizabila. De aici si "orientarea" spre "produse apple de genul ipad, iphone, etc. Nu de alta dar "sistemele inchise" te fac total dependent de un unic producator. Si da apple este mult mai competent in stabilirea politicilor de marketing decat in realizarea propriilor produse.
E misto cand pui graficul si apoi interpretezi datele conform propriei agende.
Ia sa citim si ce zic autorii articolului original, e de presupus ca ei sunt mai informati decat cel ce-i preia:
Hey look, a chart with the iPad on top. Aren't statistics fun? And yet, this chart may not mean quite what you think it does. The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them. That doesn't mean these youngsters wanted the iPad any more than a game console, mind you, it just means more of them picked the tablet than any other single game console on the list. Also, it turns out that the iPad was the only tablet PC available, so it could well ave served as a proxy vote for other slates -- Galaxy Tab, anyone? The survey results also don't factor in ownership, so if the Xbox 360's low on the buy list, it could be because respondents already have one... but we suppose this is the definitive proof we've been searching for that e-readers are on the outs in the 12-and-under crowd. Jeff Bezos is crying over his evening oatmeal right now. After the break, see what the same chart looks like for teenagers and adults. (Hint: they aren't all that hot on handhelds.)
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